The electronic mail or “email” is one of the most effective and widely used tools in Internet marketing. Other people employ affiliate programs, links, free items and other gimmicks to market through the Internet, but most of these marketers have utilized email marketing in one instance or another.
Email marketing is good enough to communicate your product / services to your prospects or clients.
Benefits of Email Marketing
It is helpful to distribute information to wide range of customers at a time.
Only targeted customers and potential clients are sent emails.
The cost of email marketing is relatively low compare to other types of marketing.
Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
E-mail marketing, often reported as second only to search marketing, is the most effective online marketing tactic.
The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement.
Repeated business is generated with less affords and automatically.